Saturday, 29 December 2007
The Smart Toolkit; evaluating information products and services
Communication is vital for rural development. But what makes communication effective? Who bothers to find out? Seemingly few, after all evaluation of communication tools and products is involved and complex. Thankfully some organisations involved in information documentation and dissemination have placed emphasis on evaluating the effectiveness of their products and services such as newsletters, websites, training events and databases and dossiers. The Smart Toolkit, which is a collaboration between CTA, KIT and IICD, is one example of such an evaluation toolkit. Follow the links on the left hand side of the website and it will take you to the original toolkit (which is currently being updated).
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2 comments:
Hi Danny
Dropping by to say thanks for the useful postings you have on your blog. I have found a few of them useful to work.
Thanks Berni,
Good to hear from you and I am glad that you are finding some of the postings useful. I only had the opportunity to browse through this toolkit but there seemed much that was useful. If you do happen to try out any of the methods/approaches for evaluation of information/communication products please do let me know how you get on. Alternatively, if you know of any other similar and useful toolkits please feel free to share.
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