Are You Tubing Yet?

I suppose it was only a matter of time before political parties and candidates started using free video sharing tools like You Tube to get their message across in search of votes. However, a growing number of organisations and groups are also increasingly using You Tube as a potentially more useful way of communicating their message and information. One such example is the Davos Question. Here is an example of how the UK-based think tank, Overseas Development Institute (ODI), used You Tube and the Davos Question to get messages across to coincide with the recent Davos Economic Forum. Definitely a 'cheap' communication tool to consider for campaigning and awareness.

All five ODI messages can be found here.