Thursday 13 September 2007

Another Pretty book

I have always enjoyed the writing and thoughts of Jules Pretty. He has just published a new book, The Earth Only Endures, now available from Earthscan and which has just been reviewed by the New Agriculturalist. Describing many examples of value-adding and on-farming processing on small, mixed farms
'Pretty asks whether the small, mixed farm model offers anything to the
industrialised countries. It appears to have much in common with what a growing
number of farmers are attempting in his home country, the UK. Adding value,
earning a good proportion of the sales price and giving food a story - so people
know what they are eating and where it comes from - are increasingly seen as
vital to the financial viability of many UK farming businesses.'

I think it will offer many lessons.

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