Northern Ireland - Good food is in our nature?

So runs the new chant for Food Promotion Northern Ireland (FPNI). Can't honestly say that I have ever seen much evidence that this is the case in my lifetime of eating in the north but things can obviously get better. Hopefully the FPNI, a new private company, will be able to map out an innnovative and interesting pathway that not only supports local food production but brings much needed change to the culinary atmosphere here in the north. I will be very interested to read about their strategy and how things develop.